Sustainable Nador Association organizes a training workshop on digital marketing and artificial intelligence
Oriental Eco
On November 1, 2025, the library of the Cultural Complex in Nador will host a digital marketing training workshop titled “Digital Marketing Pro - The Secret to Profit is the Right Marketing”. This course is organized by the Sustainable Nador Association in partnership with the Master of Excellence in Digital Marketing and Data Analysis at the College of Nador and the Artgon Media digital marketing agency. This initiative aims to empower entrepreneurs and business owners with modern digital marketing tools, within the framework of supporting digital entrepreneurship in the eastern region.
The workshop will start at 4:00 pm and continue until 7:30 pm, addressing key topics in contemporary digital marketing and how businesses, large and small, can invest in digital tools to expand their presence in the market.
Workshop Program and Topics
The workshop program includes several practical themes, starting with the reception and introducing the objectives of the meeting between four and four and ten minutes. Participants then move on to the first chapter, which reviews the concept of contemporary digital marketing, with a focus on the basic pillars of digital marketing and the mindset of the professional marketer, from 4:10 to 4:40 minutes.
The second chapter deals with building a profitable digital strategy, including analyzing the situation through the SWOT tool, setting smart goals, and choosing the right channels. It also includes a practical case study on how to turn a product idea into a profitable strategy, from 4:40 to 5:10 minutes.
The period from 5:10pm to 5:25pm is reserved for personal questions and advice, where participants will receive recommendations related to their projects and businesses. The workshop will conclude with a vote of thanks and a group photo from 5:25pm to 5:30pm.
Specialized framing staff
The workshop will be led by three experts in the field of digital marketing and data analytics. Youssef Konan, CEO and founder of Artgon MEDIA, along with Sakina El-Megraini and Khadija Lotfi, both of whom are pursuing their master's degree in digital marketing and data analytics at the Ecole Polytechnique de Nador.
Through this meeting, the organizers seek to promote the culture of digital marketing among local contractors and enable them to use artificial intelligence as an effective tool to increase sales and build a professional brand, as part of the “Nador Connected, Nador Inspired” initiative.
This initiative comes in the context of the growing need to digitize economic activities in the East Region, where digital marketing has become an essential element for the success and expansion of projects. Participation remains limited, and pre-registration is required via QR codes available on the workshop's official flyers.
