A new visual identity to support its positioning as a Mediterranean destination

Economy of the East

Following a recent board meeting and the presentation of its three-year business plan for 2026-2028, Marcheca Med has unveiled its new visual identity, part of a transformation process that began in February 2024. The announcement reflects a strategic direction aimed at strengthening Marchica's position as a regional brand with a clear presence, based on differentiation and harmony with the specificities of the Mediterranean area.

A visual identity that reflects the region's core values

The new visual identity is designed to embody a set of values that frame the vision of Marcheca Med, namely authenticity, excellence, sustainability and inspiration. The identity reflects an ambition to establish Marchica as a sustainable Mediterranean destination, combining the preservation of the ecological balance, improving the quality of life, and enhancing economic attractiveness.

This approach targets multiple audiences, including travelers looking for authentic local experiences, investors interested in sustainable development, local residents concerned about their natural environment and well-being, as well as institutions wishing to support a balanced regional development model.

Within this framework, Marchica Med is committed to developing a space that respects the natural characteristics of the Mediterranean façade, values the local cultural heritage, and incorporates elements of innovation into the various projects. This approach is based on a holistic vision that aims to provide an integrated experience for living, discovering and investing, in harmony with the environmental requirements and the challenges of the current stage, making Marchica a space for innovation, initiative and contribution to building a shared future.

A new signature that keeps pace with the evolution of the image

To keep up with this shift, Marshika Mead has adopted a new signature in English:

“A hidden gem in the Mediterranean”. The signing aims to promote the destination's image as a contemporary and open space, while highlighting its natural and environmental assets and cultural potential.

This approach reflects Marchica's keenness to valorize its natural resources, protect its ecosystems, and promote biodiversity, in line with an approach that offers a responsible alternative to mass tourism. The region also benefits from its location within the Mediterranean basin, within a region rich in history and with an international reach, which enhances its cultural presence and openness to its regional and international surroundings.

Management authorization: A Renewed Vision and Regional Responsibility

In this context, Marwan Ganimi, Managing Director of MarchecaMed, explained that the unveiling of the new visual identity goes beyond the formal dimension, to reflect a renewed dynamism and an ambitious vision. He emphasized that this identity reflects the company's reinvention process to support an integrated and responsible regional development, in accordance with the general directives of His Majesty King Mohammed VI.

He added that this visual renewal underscores MarchicaMed's commitment to its role as an actor that contributes to the visibility of a space characterized by its natural and cultural specificities, while seeking to strengthen its presence at the national and international levels. This phase marks the beginning of a new era, in which Marcheca Med is strategically positioned to strike a balance between man, nature and innovation.

New website to support digital transformation

At the same time, MarchicaMed launched its new website www.marchicamed.ma, designed as an interactive digital platform that aims to showcase the company's vision, projects and the region's assets. The website showcases the destination, its landscapes and experiences, while providing data geared towards attracting investors through clear and structured content.

The website seeks to unite the various stakeholders, including institutions, partners, and local and international audiences, while highlighting the sustainable development model adopted by MarchicaMed. Thanks to its modern and multilingual interface, the site offers a simplified user experience and exclusive content that allows discovering Marchica from multiple angles.

The website includes new digital services, including the ability to book online lessons at Marcheca Golf Academy Atalion, the Kingdom's first golf academy, as well as a berth reservation service at Marina Atalion, for marina enthusiasts who want to take advantage of modern facilities in a Mediterranean setting. The digital platform has been redesigned to streamline the process and provide an integrated experience that reflects the new direction of Marcheca Med.