How did the port of Nador contribute to Chinese group Boway Alloy's change of destination from Vietnam to Morocco?

Economy of the East

The Chinese group Boway Alloy, which specializes in advanced metal alloys, has decided to move its investment project from Vietnam to Morocco, where it will set up a factory in Nador with an investment value of up to $150 million, equivalent to 1.5 billion dirhams. This strategic shift comes after the company announced on November 7 that it was abandoning its plans in Vietnam due to changes in international trade policies that affected the expected economic viability of the project.

The new plant will be called Poway Alloy New Materials (Morocco) Limited and will cover an area of approximately 188,000 square meters. The facility aims to produce 30,000 tons per year of special alloy strips for the electronics, automotive and aerospace sectors. The project is expected to create about 1,000 direct jobs, in addition to hundreds of indirect jobs in the fields of maintenance and logistics.

A digitized industrial facility

The factory will be based on a “smart factory” concept based on full automation and digitization, including digital monitoring systems, connected production management and AI-enabled supply chains. The project will also contribute to the development of the region's vocational training system through partnerships with engineering institutes and schools to train local talent in the fields of metallurgy and advanced manufacturing.

Morocco's Investment Attractiveness

Poway Alloy's decision to choose Morocco over Vietnam reflects a growing confidence in the Kingdom's industrial and investment environment. Morocco combines several competitive factors, including political stability, a privileged geographical location between Europe, Africa and the Americas, and an investment-friendly legal framework. Investors also benefit from free trade agreements with major economic blocs and a modern infrastructure that includes advanced ports and industrial zones such as Tanger Med, Nador and WestMed.

The project will primarily target European and North American markets, as the Chinese group seeks to reduce delivery times and enhance its international competitiveness. The launch of the project remains subject to obtaining the necessary approvals from Chinese and Moroccan authorities, while this investment underscores the Kingdom's ability to attract high value-added projects and strengthen its position as a regional center for the production and export of advanced materials.