His Majesty the King's patronage strengthens the prestige of the seventh edition of Meet The Lead in Oujda

Economy of the East

The Eastern Province has witnessed an important announcement regarding the seventh edition of the Meet The Lead Forum, following the confirmation of His Majesty King Mohammed VI's high patronage of this event, which will be held on December 19 and 20, 2025 in Oujda. This decision reflects the attention given to entrepreneurship and leadership initiatives within the region, in a context characterized by a growing need for thinking and development platforms that invest in the energies of young people and support the dynamics of innovation.

Meet The Lead is one of the initiatives that have taken a leading position in recent years among the events aimed at promoting a culture of leadership and innovation in the Eastern Province, as it is a space that brings together economic actors, institutions and youth from different paths. This year's edition stands out against the backdrop of a growing regional trend towards supporting new projects and valuing talents capable of contributing to the revitalization of the economic environment.

The royal patronage carries connotations related to the appreciation of this type of initiative that aims to develop leadership and innovation tools within the regions, especially in the Eastern Province, which has been working in recent years to expand the circle of professional and cognitive activities and enhance territorial radiation. This step also contributes to establishing the event as an annual event that keeps pace with economic transformations and provides opportunities for dialog on ways to develop the business environment.

The importance of the forum for the innovation environment in the organization

The signing of this session in Oujda, the administrative and economic center of the region, is in line with efforts to create spaces that combine the transfer of professional experiences, exchange of expertise, and stimulate leadership paths among young people. It is expected that the days of the forum will allow for discussions geared towards building new skills and developing perceptions of entrepreneurship within the local context.

The forum also serves as a space to enhance the presence of economic actors and institutions, and highlight modern trends in the field of innovation and entrepreneurship, in line with the region's need to expand its qualified human resources and value initiatives that support local growth.

With this patronage, the December session is seen as a new platform to explore the prospects of leadership within the Eastern Province and to consolidate the culture of innovation, which has become one of the main axes of the economic debate in the region, within the framework of a vision that includes various actors and aims to enhance the radiance of the region within its national environment.