Symposium on digital marketing and advertising strategies in the age of artificial intelligence in Nador

Oriental Eco

On Thursday, January 22, 2026, the Interdisciplinary College of Nador will host a specialized scientific seminar on digital marketing and advertising, in a move that reflects the interest of academic institutions in the eastern region in keeping up with the rapid digital transformations. The event is organized by students of the Master d'Excellence en Marketing Digital et Data Analytics, in cooperation with the M4Everyone platform, from 9:00 am to 1:00 pm, at the College's Business Intelligence Center of Excellence.

Conference Themes and Speakers

The conference, which will be held both in-person and remotely, will cover a range of topics related to digital marketing and advertising in 2026. Interventions include topics related to acquisition and conversion strategies, as well as the utilization of artificial intelligence in advertising.

Four industry experts are scheduled to participate in the event. Dr. Jahan Roudias, CEO of Butterfly Studio, will give a talk on brand strategy and holistic acquisition system. Shaimaa Amharsh, CEO of Confirmer Liaa, will address the topic of increasing conversion rates in the age of artificial intelligence.

Kamal Bouljam, an expert in digital advertising, will discuss programmatic advertising and advanced campaign optimization. Badreddine Dardour, founder of Cyber Sqool, will explore the art of advertising creativity using artificial intelligence from script to final production.

Opportunity to develop knowledge

This conference is an opportunity for those interested in the field of digital marketing and advertising to learn about the latest strategies and technologies used in the sector, especially those related to artificial intelligence and data analysis. The organization of this event is part of the academic activities that seek to link theoretical training with field practices in the labor market.

This initiative reflects the orientation of educational institutions in the Eastern Province towards promoting specializations related to the digital economy, in the context of the growing importance of this sector at the national and international levels.